Keyword Tutorial, Find A good Keyword And Dominate A Niche

A keyword is the term or phrase typed in to a search engine when looking for information Keywords are used to rate websites against the search term For example if I were serching for new golf clubs I may type in the term golf shop or golf clubs. The search engines will search the web to discover the most popular site in relation to the search keyword or keyword phrase and post it at position number one in the search result.

A recent google search for the keyword golf showed 340,000,000 listings for the keyword. If I make the search more specific the competition should drop. For example in a more specific search using the term golf clubs the result was 25,600,000. The more information in the search the less competition. Following this principle we narrowed the search to mens golf clubs at got 1.990.000 listings. Our final search, mens left handed golf clubs listed 145,000 This is a keyword phrase you can easily dominate.



Hot To Find A Good Keyword Step 2: Check How Many People Search For The Term

Use the Google free keyword tool to research how many times a month your keyword is searched. My search of the keyword phrase mens left handed golf clubs showed it is searched 540 times a month. While this is not a huge number with the right strategies you can rank as number one. If you can get in the top three spots on google you are going to get al least 200 people visit your site every month, not bad for targeting one highly specific search phrase. The added bunus is when searched for mens left handed golf clubs it also gave me several other results for like phrases. For example, left handed golf club set which is searched 1900 times a month and left handed ladies golf clubs with 1600 searches every month.



So the summary so far. We have found some targeted keywords to target with our website content and we have conducted some keyword research to make sure enough people search for the terms to make our marketing efforts worthwhile.



Hot To Find A Good Keyword Step 3:Assesss The Real Competition For The Keyword

Using our example, we now have three potential keywords to target, mens left handed golf clubs, ladies left handed golf clubs and left handed golf club set. The final step is to check the real competition for our keywords. This is done by performing an all in title search and an all in url search. To do this simply go to the google search engine and type in the following, allintitle:your keyword. Do the same for the url search. allinurl:your keyword. The results will give you the real number of competitors you have for this keyword. Here are the results using our golf keywords.



mens left handed golf clubs allintitle: 144 competitors for 540 searches



ladies left handed golf clubs allintitle: 117,000 competitors for 1600 searches



left handed golf club set allintitle:502 competitors for 1900 searches





Hot To Find A Good Keyword Step 4: Target The Keyword in Your Content

The golden rule always include the keyword in your title, preferrably as the first word or phrase. For example the title of your content could read. mens left handed golf clubs a review of the top manufacturers. Also place your keyword in the opening sentence of your article, if possible at the beginning of your content.



Anyone can dominate ketword search terms in the search enfines if they know the strategies to achieve high rankings. Remember however that finding the niche keyword to target is only one step in the process of getting ranked highly for your keyword. To score highly in the search engines your content must be highly relevant to the site. It must be popular in that several other sites point to your information as the authority on the keyword and thirdly your content must be unique in that it is not duplicated and available all over the internet. Get this formula correct and you will see a flood of traffic coming to your site.



To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article on







To learn more about dominating search engine rankings with a good keyword you need to learn all you can about relevancy, popularity and unique content. Follow the link to read my article Improve search Engine Ranking And Drive Website Traffic The Easy Way